Tuesday, September 1, 2020

LEGO HARRY POTTER Diagon Alley is the ULTIMATE Gift for Holiday 2020! EXCLUSIVE LEGO Available Now!








Muggles can finally experience the magic that is Diagon Alley with the new LEGO® Harry Potter™ Diagon Alley™ (75978) now available for sale! The set is modular allowing to switch out shops to cater to your play and display needs. Spread it out the full meter wide to give each included LEGO Minifigure a place in the story. Retell stories or make up new ones, the possibilities are endless with LEGO, and with the modular design, you can place each store/building anywhere you like!





At over 5,000 pieces, LEGO builders young and old will appreciate the thoughtful and detailed design work from choosing their own wand at Ollivander’s or getting a special Wonder Witch product designed by Fred and George, a love potion perhaps, at Weasley’s Wizard Wheezes? 



Marcos Bessa, LEGO Harry Potter Design Lead commented: “I love how faithful the final design is to the architectural details in the film. You can barely see some of these buildings zooming past your screen, but we tracked down different photographs from the sets – some of them from nearly 20 years ago – to make sure everything is spot on. Diagon Alley is the biggest set I’ve designed to-date and I am really proud of how it has come together.”  


The LEGO Harry Potter Diagon Alley set is truly a finishing touch for die-hard LEGO Harry Potter collectors, especially with a roundup of 14 included LEGO minifigures with new versions of familiar faces likes Harry, Ron, Hermione and of course George and Fred Weasley who are Diagon Alley staples with their famous joke and sweets shop. There are also four new LEGO minifigure characters that will only be available in this set: Gilderoy Lockhart, Florean Fortescue, Lucius Malfoy, and the Daily Prophet photographer. 













Once the build is complete, play and display all while giving each character a role in your story either to drop by any of the included shops: Ollivanders™ Wand Shop, Scribbulus™ Writing Implements, Quality Quidditch™ Supplies, Florean Fortescue's Ice Cream Parlor, Flourish & Blotts™ bookseller, Weasleys' Wizard Wheezes™ and the Daily Prophet™ entrance. With true attention to detail, keen Harry Potter fans will notice the hand-powered top hat atop the entrance of Weasleys' Wizard Wheezes, or even the jagged chimney line giving so much realism to each shop.  









Get a feel for this set via  “Through the Bricks” where you can experience the wonders of this magical setting, and all of its offerings. I also posted a quick video on Instagram and Tik Tok


Get a feel for the AR here!



With Christmas just around the corner, the LEGO Diagon Alley set makes an impressive and inspiring gift for Harry Potter and LEGO enthusiasts alike.  







At over 5,000 pieces and for brick fans ages 16 and up, this is the ultimate gift for a holiday or even a special birthday! For a Potter fan like me, this is a total JUST ‘CUZ gift! With familiar storefronts, detailed designed, rich play experience with 360-degrees of play and display, the price is absolutely right at $399.99! Yes, a pretty penny, but there is so much value in this one set. Plus, Potter fans can expand the Wizarding World even further with the multiple sets already out and released this year. Adding in bags of LEGO Minifigures for some stocking stuffers, you have a prized gift here. 


Gift this investment today! Buy it on LEGO.com and enter the magic that is LEGO Harry Potter! 

 

LEGO® Harry Potter® Diagon Alley™ set is available directly from LEGO Stores and www.LEGO.com/EnterTheMagic from 1st September 2020 

 


LEGO® Harry Potter™ Diagon Alley™ (75978)  

 

·       Age – 16 and up  

·       Model measures: 

o   Height: 29cm 

o   Width: 102.4cm 

o   Depth: 13cm 

·       5,544 pieces 

·       Includes 14 minifigures: Harry, Ron, Hermione, Draco, Ginny, Molly Weasley, Ollivander, Fred and George, Gilderoy Lockhart, Lucius Malfoy, Hagrid, Florean Fortescue, the Daily Prophet photographer 

·       Diagon Alley Set includes the following shops: Ollivanders™ Wand Shop, Scribbulus™ Writing Implements, Quality Quidditch™ Supplies, the Daily Prophet™, Florean Fortescue's Ice Cream Parlor, Flourish & Blotts™ bookseller and Weasleys' Wizard Wheezes™ 

·       The set brings the two worlds together in a magical hybrid: a rich and versatile display model, with a modularity aspect that allows fans to choose how to display the shops (all in a row, swapping them around, or even placing individual shops on different shelves!) 

·       Measuring more than a meter wide and made up of over 5,000 pieces, LEGO Diagon Alley features the iconic stores packed with authentic details from the movies to truly capture the ambiance of the street.  

·       Price: $399.99 




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