Sunday, September 27, 2020

Spirit of the Holiday Season With 15-Year Anniversary of The Elf on the Shelf and The Lumistella Company Announcement!

The holidays are going to be even more magical with the latest announcement by the people behind holiday mainstays, The Elf on the Shelf: A Christmas Tradition and its Elf Pets titles.  




In celebration of the 15-year anniversary Elf on the Shelf, the company CCA and B, LLC, is now announcing their new corporate identity as The Lumistella Company. Elf on the Shelf will still be Santa’s number one representative to send back elf reports, but the company will also be responsible for providing even more magical experiences for children at home in the form of more brands and more characters.




The Lumistella Company recently launched a new immersive website which is perfect for kids seeking the magic of the holiday season on their smart device located at SantasNorthPole.com! This website is chock full of holiday magic and provides a wonderful 3D experience and 30+ interactive games and activities to enjoy. Lumistella President, Mike Champion says, “It’s the virtual world of Santa Claus that kids have been waiting for, […] There is plenty more to come, and we hope our fans will stay tuned for a number of exciting announcements related to our brands this year!”    



The website is fully interactive with fun games where you can earn charms for “prizes” to use throughout the website. Use your charms to purchase decorations for the North Pole Christmas tree, and play fun games to promote the magic of the holiday season. Children can even write a letter to Santa and visit the elves, reindeer, Santa Claus, and Mrs. Claus at the North Pole any time of year! 




The name Lumistella is derived from the ancient name given to a magical Christmas comet, and this company is all about spreading the light and spirit of the Christmas season: “The North Pole is a magical universe with endless stories and enchanted characters, all centered around the virtues of faith, hope, and love. Our new corporate name effectively captures the true essence of our brand identity and accurately portrays our vision as we head into the future,” says Founder and CO-CEO Chanda Bell. 



I personally cannot wait to see what The Lumistella Company delivers to the public, and what magic is in store for the holiday season! My boys wrote a letter to Santa using the interactive website asking for the Elf on the Shelf friends, Peppy and Soggy, to return early! I certainly hope Santa Claus grants their wish as we could all use the spirit of Christmas earlier than usual!


For more information be sure to check out The Lumistella Company website for the latest news and product information! If you have yet to introduce the fun and excitement of an Elf on the Shelf, do not think of it as a chore, and you don’t have to change the Elf’s position every night! Honestly, I have been apart of the Elf on the Shelf family for six years, and it is absolutely my most favorite time of year. Nothing beats seeing my children’s faces when their little elf friends return for a month-long stay at our home!


What is your favorite Christmas tradition? Do you have an Elf on the Shelf? If you’re looking to start your own Christmas Tradition with Elf on the Shelf, be sure to get the book set and an outfit to get you started! There are even themed kits to help with outfits and set-ups for the elves should you choose to change it up like a Soccer set or a Hot Air Balloon set! We also keep the holiday magic year-round with our holiday elf pet! If you're in Dollar General in the US or Poundland in the UK, be sure to check out Elf Mates, a very reasonably priced way to start your Elf on the Shelf journey! 



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